Written by Mike Neff
It’s easy to be No. 1 when there is no competition in town. But it’s time for Sullys to step up their game when they re-open soon. I imagine that the addition of year-round competitor Tasty Burger at L & Broadway has certainly bit into their profits a bit. No, I’m not suggesting Sullys stay open 365 days a year (even though that’d be awesome). Rather, Sullys should consider what its competition has to offer and mimic it to enhance their business model.
The amount of toppings available at Tasty Burger quickly overpowers even the most cheesy, double cheeseburger offered down the Island.
Sullys, I have one word for you: BACON.
I’d eat shit if it were bacon-wrapped. Add 50 cents on to the price of a regular cheeseburger and give me some delicious bacon on there. And how about pickles? Or barbecue sauce?
And you can’t charge 15 cents for tomato. That’s crazy. We live in Southie, not some third-world country. Tomato is a standard topping at L & Broadway.
Another tomato-related dilemma I have is those little shooter paper cups you give me for the ketchup. Am I supposed to fill up 15 of those? Upgrade the size a bit, thank you.
As I think of ketchup, I consider your fries quite possibly the best thing you’ve got going – when cooked right. If you’re from Southie, you know you get those things “welly.” Cook them a little longer. I don’t like soggy potatoes for fries. Tasty Burger has a solid crunch on them, not that hard to do the same.
Certainly we can’t overhaul your business, and certainly you’ll be popular regardless. But as you close this season, Sullys, consider the competition that will stay open. Take a stroll down and see how they do things. It will benefit us both in the long run.
New items? If I see “Bacon Cheeseburger” on that menu come Feb. 23, I don’t even know what I’ll do.
A joke I made in my Actual Southie Rules column is gaining some traction. Although somewhat unrealistic, a winter drive-thru at Sullys would have cars backed up to the rink. You have some space there to pave the area for a winter-only drive thru. My other suggestions are a little more realistic, and even if they aren’t implemented, you’ll still see me down there opening weekend.